Car Rental Companies Ramp Up Exotic Offerings

April 7, 2014 7:05 PM

Car Rental Companies Ramp Up Exotic Offerings

" LAS VEGAS (AP) — There’s a chance now for the middle class to feel like movie stars. Or for a movie star to feel like a movie star away from home.

In the past few years, some of the biggest car rental companies have added the finest cars money can buy to their fleets. Alongside the practical Toyotas and Fords are Ferraris, Lamborghinis, Bentleys, Aston Martins and Teslas, to name a few.

They don’t come cheaply, of course. But, in some ways, that’s beside the point.

“We try to sell a lifestyle, not just an exotic vehicle,” said Vince Sample, location manager for Beverly Hills Rent A Car in Las Vegas. And it’s one that wows: “People stop and stare. They ask, ‘Can I take a picture?’ They want to see if it’s someone famous.”

Sample’s firm, which has worked with royals, famous singers and casino whales, will deliver a $900-per-day candy apple red Ferrari California or a $2,200-per-day Rolls-Royce Wraith directly to the customer. There’s no license plate frame to mark it as a rental. He will even take off the dealership’s keychain so customers feel it’s totally theirs "

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