CEO Mary Barra Wants GM To Develop A New Attitude

October 30, 2014 3:00 PM

CEO Mary Barra Wants GM To Develop A New Attitude
" DETROIT — (WWJ) After a year of playing defense with record recalls and four appearances before congress, GM CEO Mary Barra wants her company to start taking the offensive.

“I want it understood that they day of GM being a polite competitor is over,” said Barra, in a speech to the Detroit Economic Club.

“We will be ethical and demonstrate integrity in everything we do. But, we will be tough, unrelenting competitors.”

This is the latest step in Barra’s efforts to shake up a General Motors culture that has been accused of being afraid of taking risks, and more interested in passing the blame than taking responsibility. That culture was roundly criticized in an internal report published early this year into the company’s ignition switch recall.

There have been times in the past, Barra says, when GM hasn’t taken the offensive, because it wasn’t in the company’s culture to do so "

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