Ford Launches All New F-150 Pickup Truck [VIDEO]

November 12, 2014 3:31 PM

Ford Launches All New F-150 Pickup Truck [VIDEO]
" DEARBORN (WWJ) – A red F-150 pickup truck, with the “Built Ford Tough” and UAW logos on the front, ushered in a new era of manufacturing at Ford’s legendary Rouge complex.

“We are here today to make history,” said Executive Chairman Bill Ford.

The history is not just a new version of Ford’s most important product, but one that’s made differently, with an aluminum body.

“This is exciting,” said worker Barnell Marx, Jr. “It’s real exciting. We’re looking forward to this new venture we’re going to take.”

The change was made to help Ford meet new fuel economy rules, by taking about 700 pounds of weight out of the F-150. Ford has also improved the engine, recently adding a new more fuel-efficient, “EcoBoost” six cylinder engine.

“Literally over the past 25 years, the number one unmet need for full size pickup buyers has been better fuel economy,” said Ford CEO Mark Fields.

Ford will announce the F-150’s official fuel economy ratings later this month.

The F-150 has been the nation’s best-selling vehicle for 37 years. Ford sold more than 647 thousand of the pickups last year, putting out one every 49 seconds "

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