Hondas To Be As ‘American’ As Detroit Cars By 2015

August 24, 2012 12:00 AM

Hondas To Be As ‘American’ As Detroit Cars By 2015

" A few weeks ago, we wondered whether U.S. consumers found it more important to buy a car that’s “made in America” or one that’s made by an American company.

The post generated some interesting discussion, with several readers pointing out — quite rightly — that in this day and age, it’s become increasingly hard to find a vehicle that’s truly “made in America” (meaning, “made in the U.S.”). And while many consumers are likely to stick with Chrysler, Ford, and General Motors in the future, we have a hunch that others who were once Detroit loyalists may become a little more…flexible.

Those people will be prime targets for Honda. According to Wards Auto, 89% of the vehicles Honda currently sells in the U.S. are made in North America (including Canada and Mexico). But by 2015, that figure will rise to 96%.

That number is on par with Detroit’s Big Three, which build about 97% of their U.S. cars in North America "

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