Tiny Chevy Spark Minicar Lures Younger, Newer Buyers

February 6, 2013 11:15 AM

Tiny Chevy Spark Minicar Lures Younger, Newer Buyers
Who’da thunk it?

" Young buyers may love Camaros and Mustangs, but when it comes to smaller cars, American brands have traditionally played second best to imports.

But the Chevrolet Spark minicar is proving much more successful, bucking all the trends. It’s even stealing plenty of buyers off its rivals.

The clue is in the age of many Spark buyers–almost a third are under 35. While their parents may not have been keen on American small cars, Generation Y ‘Millenial’ buyers have it way better–and Spark sales are igniting.

Chevy’s survey also suggests that nearly 54 percent of Spark sales are the all-important ‘conquest sales’ "

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